Strategic Management of Technological Innovation

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9780071326445: Strategic Management of Technological Innovation

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.

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Strategic Management of Technological Innovation

About the Author:

Melissa A. Schilling professore di Management alla Stern School of Business presso la New York University.

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Melissa A Schilling
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Book Description 2013. Book Condition: New. 10003rd. 190mm x 231mm x 11mm. Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management cours.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 288 pages. 0.539. Bookseller Inventory # 9780071326445

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Book Description McGraw-Hill Higher Education, 2013. Paperback. Book Condition: Brand New. 4th edition. 320 pages. 9.06x7.32x0.71 inches. In Stock. Bookseller Inventory # zk0071326448

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