Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
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Strategic Management of Technological InnovationAbout the Author:
Melissa A. Schilling è professore di Management alla Stern School of Business presso la New York University.
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Book Description McGraw-Hill Education / Asia 01/02/2013, 2013. Book Condition: New. Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Bookseller Inventory # 1111-9780071326445
Book Description 2012. Soft cover. Book Condition: New. book Condition: Brand New. International Edition. Softcover. This is a Brand New High-Quality Textbook. Different ISBN and cover image with US edition. Fast shipping and ship within 48 hours by UPS/DHL global express service to any US destination within 3-5 business days. We do not ship to Po Box, APO and FPO address. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page. Some international textbooks may come with different exercises or cases at the end of chapters compare to US edition. Bookseller Inventory # 003120
Book Description McGraw-Hill Higher Education, 2013. Soft cover. Book Condition: New. Dust Jacket Condition: New. 4th Edition. (New International edition english textbook only). Language: eng. Bookseller Inventory # ABE-15538704272
Book Description McGraw Hill Higher Education, 2013. Paperback. Book Condition: New. BRAND NEW. SHIP VIA FEDEX/ DHL EXPRESS WITH ONLINE TRACKING NUMBER. ESTIMATED DELIVERY 3-6 DAYS. NO P.O. BOX DELIVERY. Bookseller Inventory # H1-JT39-QWLR
Book Description McGraw Hill Higher Education, 2013. PAPERBACK. Book Condition: New. 0071326448. Bookseller Inventory # 52.MCPORRUA9780071326445
Book Description McGraw Hill Higher Education, 2013. Paperback. Book Condition: New. book. Bookseller Inventory # 0071326448
Book Description 2013. Book Condition: New. 10003rd. 190mm x 231mm x 11mm. Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management cours.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 288 pages. 0.539. Bookseller Inventory # 9780071326445
Book Description McGraw-Hill Higher Education, 2013. Paperback. Book Condition: Brand New. 4th edition. 320 pages. 9.06x7.32x0.71 inches. In Stock. Bookseller Inventory # zk0071326448