Management Boyce,John Marketing Research

ISBN 13: 9780071321082

Marketing Research

 
9780071321082: Marketing Research

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Boyce
Published by McGraw Hill Education Pvt. Ltd.
ISBN 10: 007132108X ISBN 13: 9780071321082
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John Boyce
Published by McGraw Hill Education (2011)
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Book Description McGraw Hill Education, 2011. Softcover. Book Condition: New. 2nd edition. Marketing Research covers the design of research projects and surveys, focus groups, interviewing, research analysis, reporting and ethics. Each chapter includes learning objectives, examples, key terms, technology updates, critical thinking questions and case-studies, capped off with up to 30 end-of-chapter review questions. Solutions to all questions and case-study tasks are provided to teachers via an Instructors Manual, featuring a range of classroom support tools. Table of Contents: Marketing Research PART 1: Setting the scene Chapter 1: Introduction to marketing research Chapter 2: Types of market research projects Chapter 3: Designing a research project and writing a proposal PART 2: Exploring the issues Chapter 4: Secondary data Chapter 5: Focus groups Chapter 6: Depth interviews PART 3: Designing and conducting surveys Chapter 7: Survey data collection methods Chapter 8: Sampling Chapter 9: Measurement and scaling Chapter 10: An introduction to questionnaire design Chapter 11: Question structure, pre-coding and pre-testing Chapter 12: Planning and managing fieldwork PART 4: Analysing and reporting Chapter 13: Preparing survey data for analysis Chapter 14: Understanding and analysing statistical data Chapter 15: Reporting research PART 5: Ethics Chapter 16: Ethical issues in market research Glossary Index Printed Pages: 616. Bookseller Inventory # 67587

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Boyce,John
ISBN 10: 007132108X ISBN 13: 9780071321082
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Book Description Paperback. Book Condition: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # OS9780071321082

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Boyce
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Boyce
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Book Description Book Condition: New. New. International edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-BOOK-13223

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John Boyce
Published by McGraw Hill Education (2011)
ISBN 10: 007132108X ISBN 13: 9780071321082
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Book Description McGraw Hill Education, 2011. Softcover. Book Condition: New. 2nd edition. Marketing Research covers the design of research projects and surveys, focus groups, interviewing, research analysis, reporting and ethics. Each chapter includes learning objectives, examples, key terms, technology updates, critical thinking questions and case-studies, capped off with up to 30 end-of-chapter review questions. Solutions to all questions and case-study tasks are provided to teachers via an Instructors Manual, featuring a range of classroom support tools. Table of Contents: Marketing Research PART 1: Setting the scene Chapter 1: Introduction to marketing research Chapter 2: Types of market research projects Chapter 3: Designing a research project and writing a proposal PART 2: Exploring the issues Chapter 4: Secondary data Chapter 5: Focus groups Chapter 6: Depth interviews PART 3: Designing and conducting surveys Chapter 7: Survey data collection methods Chapter 8: Sampling Chapter 9: Measurement and scaling Chapter 10: An introduction to questionnaire design Chapter 11: Question structure, pre-coding and pre-testing Chapter 12: Planning and managing fieldwork PART 4: Analysing and reporting Chapter 13: Preparing survey data for analysis Chapter 14: Understanding and analysing statistical data Chapter 15: Reporting research PART 5: Ethics Chapter 16: Ethical issues in market research Glossary Index Printed Pages: 616. Bookseller Inventory # 67587

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Boyce,John
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BOYCE
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Book Description MCGRAW-HILL EDUCATION (INDIA) LTD. Book Condition: New. 007132108X This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # NO9780071321082

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Boyce,John
ISBN 10: 007132108X ISBN 13: 9780071321082
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