Contemporary Advertising (Int'l Ed) - Softcover

Arens, William; Weigold, Michael; Arens, Christian

Softcover

ISBN 10: 0071318380 ISBN 13: 9780071318389

Publisher: McGraw-Hill Education, 2012

Synopsis

Title: Contemporary Advertising <>Binding: Paperback <>Author: William F Arens <>Publisher: MCGRAW-HILL Higher Education

About this title

About the Author:

Michael F. Weigold is Associate Dean for Undergraduate Affairs and Professor of Advertising at the University of Florida.  He has taught the introductory advertising class for nearly two decades at UF and also regularly teaches courses in advertising research, advertising campaigns, science communication, and communication theory. Professor Weigold has won many awards for both his teaching and scholarship. In 2007, he was designated International Educator of the Year for the College of Journalism and Communications and was one of twenty International Ambassadors for the University of Florida. That same year, he was awarded a Faculty Achievement Award by UF. In 2004, he was named the College's Teacher of the Year.He is the author or coauthor of over 40 publications and numerous conference papers. He has received a College of Journalism and Communications Researcher of the Year award, and his research has been funded by organizations that include the Kaiser Family Foundation, the Shands Cancer Center, and NASA. Professor Weigold's professional experience includes account planning at Fraily & Wilson, an Orlando advertising agency. He has also served as a consultant to a number of organizations, including KOBACO of South Korea, Unilever, Brown & Williamson, NASA, and many local clients.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2012
• ISBN 10: 0071318380
• ISBN 13: 9780071318389
• Binding: Paperback
• Number of pages: 736