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Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0071318267
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Book Description Paperback. Condition: new. Paperback. Offers an introduction for mass communication majors and non-majors alike. This book takes a look at the changing world of mass media. It also explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. Offers an introduction for mass communication majors and non-majors alike. This book takes a look at the changing world of mass media. It also explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780071318266
Book Description Paperback. Condition: new. Paperback. Offers an introduction for mass communication majors and non-majors alike. This book takes a look at the changing world of mass media. It also explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. Offers an introduction for mass communication majors and non-majors alike. This book takes a look at the changing world of mass media. It also explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780071318266
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