Public Relations: The Profession and the Practice

3.56 avg rating
( 18 ratings by Goodreads )
 
9780071315784: Public Relations: The Profession and the Practice

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. Critical changes in society and technology lend importance to the increasing emphasis in the management function of public relations. While traditional media is still the foundation of public communication, the new social media now provides a much more personal and interactive form of public relations. This book thus provides the user with the ability to create effective messages using both the new social media as well as traditional media.

"synopsis" may belong to another edition of this title.

About the Author:

Dan Lattimore, Ph.D. is Vice Provost for Extended Programs and Dean of University College at the University of Memphis. He is also professor of Journalism. His undergraduate degree in journalism and economics is from Texas Christian University. He holds masters degrees from TCU in economics and Southwestern Baptist Seminary in education administration and his doctorate in mass communication is from the University of Wisconsin. He is the author of five books including Public Relations: The Profession and Practice, 5th Edition, published by McGraw Hill, and The Broadcast News Process 7th Edition, published by Morton Publishing Co. He is an accredited member of the Public Relations Society of America and is past chair (twice) of the Education Affairs Committee for PRSA. He is a past president of the PRSA Educators Academy and past president of the Memphis Chapter of Public Relations Society of America. Dr. Lattimore was vice president of the Accrediting Council for Journalism and Mass Communication for 6 years and rotated off the Council after 12 years on the Council last May. He is a member of the Commission for Public Relations Education. Among his professional work was 10 years as communication director for several USAID projects throughout the world where he produced numerous films and videos. He was acting director for a $20 million USAID project with Colorado State University, Utah State University and Cornell University for one year and associate director for the Colorado State project for three years. He was also communications director for the Minnesota-Wisconsin Baptist Fellowship for two years. He is the chair of the Curriculum Committee for the Regents Online Degree Programs for the Tennessee Board of Regents. He also developed the first online masters program in journalism in the country in 1995.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Baskin, Otis
Published by McGraw-Hill Companies, The
ISBN 10: 0071315780 ISBN 13: 9780071315784
New Quantity Available: 1
International Edition
Seller:
TextbookRush
(Grandview Heights, OH, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Companies, The. Book Condition: Brand New. Softcover, International Edition. This is an International Edition. Bookseller Inventory # 22975725A

More Information About This Seller | Ask Bookseller a Question

Buy New
23.41
Convert Currency

Add to Basket

Shipping: 3.02
Within U.S.A.
Destination, Rates & Speeds

2.

Baskin Otis W
Published by McGrawHiI
ISBN 10: 0071315780 ISBN 13: 9780071315784
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGrawHiI. Paperback. Book Condition: New. book. Bookseller Inventory # M0071315780

More Information About This Seller | Ask Bookseller a Question

Buy New
45.17
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
ISBN 10: 0071315780 ISBN 13: 9780071315784
New Softcover Quantity Available: 2
International Edition
Seller:
ABC College Bookstore
(Subang jaya, SE, Malaysia)
Rating
[?]

Book Description Softcover. Book Condition: New. Paperback. Book Condition: INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA. Bookseller Inventory # 9780071315784

More Information About This Seller | Ask Bookseller a Question

Buy New
36.25
Convert Currency

Add to Basket

Shipping: 9.10
From Malaysia to U.S.A.
Destination, Rates & Speeds

4.

Baskin Otis W
Published by McGrawHiI
ISBN 10: 0071315780 ISBN 13: 9780071315784
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGrawHiI. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110071315780

More Information About This Seller | Ask Bookseller a Question

Buy New
46.62
Convert Currency

Add to Basket

Shipping: 1.51
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

W, Baskin Otis
Published by McGrawHiI
ISBN 10: 0071315780 ISBN 13: 9780071315784
New PAPERBACK Quantity Available: 1
International Edition
Seller:
Easy Textbook
(Kuala Lumpur, Malaysia)
Rating
[?]

Book Description McGrawHiI. PAPERBACK. Book Condition: New. 0071315780 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU002649

More Information About This Seller | Ask Bookseller a Question

Buy New
46.84
Convert Currency

Add to Basket

Shipping: 8.72
From Malaysia to U.S.A.
Destination, Rates & Speeds

6.

Dan L. Lattimore
Published by McGraw-Hill Higher Education
ISBN 10: 0071315780 ISBN 13: 9780071315784
New Paperback Quantity Available: 2
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Higher Education. Paperback. Book Condition: Brand New. In Stock. Bookseller Inventory # __0071315780

More Information About This Seller | Ask Bookseller a Question

Buy New
74.93
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds