Marketing Management, 11E, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
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Book Description McGraw-Hill Europe, 2012. Paperback. Book Condition: New. Bookseller Inventory # P110071315551
Book Description McGraw-Hill Education - Europe 2012-10-01, London, 2012. paperback. Book Condition: New. Bookseller Inventory # 9780071315555
Book Description MCGRAW-HILL. Book Condition: New. Bookseller Inventory # 10452958
Book Description McGraw-Hill Higher Education, 2012. Paperback. Book Condition: Brand New. 11 edition. 10.00x8.19x0.98 inches. In Stock. Bookseller Inventory # __0071315551
Book Description MC GRAW HILL EDUCATION (UK), 2012. Book Condition: Nuevo. Marketing Management editado por Mc graw hill education (uk). Bookseller Inventory # 3329981201