BASIC MARKETING

3.4 avg rating
( 25 ratings by Goodreads )
 
9780071311847: BASIC MARKETING

Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.

Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas.

Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Perreault Jr., William D.; Cannon, Joseph P.; McCarthy, E. Jerome
Published by McGraw Hill Higher Education
ISBN 10: 007131184X ISBN 13: 9780071311847
New PAPERBACK Quantity Available: 1
International Edition
Seller
Easy Textbook
(Kuala Lumpur, Malaysia)
Rating
[?]

Book Description McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 007131184X Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU003902

More Information About This Seller | Ask Bookseller a Question

Buy New
48.23
Convert Currency

Add to Basket

Shipping: 8.97
From Malaysia to U.S.A.
Destination, Rates & Speeds

2.

Perreault Jr., William D.; Cannon, Joseph P.; McCarthy, E. Jerome
Published by McGraw Hill Higher Education (2010)
ISBN 10: 007131184X ISBN 13: 9780071311847
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw Hill Higher Education, 2010. Paperback. Book Condition: New. Bookseller Inventory # DADAX007131184X

More Information About This Seller | Ask Bookseller a Question

Buy New
191.80
Convert Currency

Add to Basket

Shipping: 3.11
Within U.S.A.
Destination, Rates & Speeds