Strategic Management

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9780071289504: Strategic Management

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout "Strategic Management, 12/e". Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 12th edition offers 30 cases with a mixture of small and large firms; start-ups and industry leaders; global and domestically focused companies; and service, retail, manufacturing, technology, and diversified activities. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

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About the Author:

John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

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John Pearce and Richard Robinson
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ISBN 10: 007128950X ISBN 13: 9780071289504
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John Pearce and Richard Robinson
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ISBN 10: 007128950X ISBN 13: 9780071289504
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Book Description McGraw-Hill, 2010. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![9504MG StrategicManagement]. Bookseller Inventory # 978007128950406

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