Items related to Business Research Methods
The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.
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About the Author:
Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education / Asia
- Publication date2010
- ISBN 10 0071289224
- ISBN 13 9780071289221
- BindingPaperback
- Number of pages864
- Rating
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Business Research Methods (Mcgraw-Hill/Irwin Series Operations And Decision Sciences)
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McGraw-Hill Education / Asia
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Business Research Methods (Mcgraw-Hill/Irwin Series Operations And Decision Sciences)
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ISBN 13: 9780071289221
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Business Research Methods (Mcgraw-Hill/Irwin Series Operations And Decision Sciences)
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ISBN 13: 9780071289221
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Business Research Methods
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ISBN 10: 0071289224
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