STRATEGIC MANAGEMENT:TEXT N CASES - Softcover

DESS

Softcover

ISBN 10: 0071288511 ISBN 13: 9780071288514

Publisher: McGraw-Hill Education / Asia, 2007

Synopsis

Strategic Management

About this title

From the Publisher:

The traditional organizing framework includes crisply-written chapters that address contemporary topics. Strategic Management is divided into chapters in the traditional sequence: analysis, formulation, and implementation. In addition, there are three additional chapters on analyzing intellectual capital/knowledge management; e-commerce and Internet strategies; and corporate entrepreneurship and new venture management. Instructors who favor a traditional approach and those who demand comprehensive coverage of contemporary topical areas respond well to the Dess/Lumpkin text.
Current important research is emphasized in every chapter. The resource-based view of the firm is given significant coverage in chapters 3 and 5. Thorough coverage of corporate governance is found in chapter 9.
This hardback volume features 35 cases that encourage critical thinking and analysis. The case selection matches up with the text chapters, and there are approximately 3 cases for each chapter in the text. A detailed grid on case usage is found in the second volume of the Instructor's Manual.
Chapter-opening vignettes provide insightful, real-world examples of what can go wrong in strategic management. These are designed to spur student curiosity and interest in learning and applying the course concepts. Most texts err on the side of admiring good business practices in their chapter openers when students need to be able to diagnose problems and look for solutions in the real business world.
Students who take a strategic management course need a thorough grounding in ethics, globalization and technology. In response to this, Dess and Lumpkin thoroughly weave these themes into every chapter of the text, as part of the text flow and within the 'Strategy Spotlight' boxes that appear in every chapter.
The text features an extensive use of sidebars (approximately six per chapter). These sidebars, known as 'Strategy Spotlights,' provide relevant, interesting illustrations of real managerial practices and reinforce student interest and learning. Many of them underscore the underlying text themes of ethics, globalization, and technology.

Many key text concepts are applied to start-up firms and smaller businesses, which is particularly important and relevant given the fact that many students will begin their professional careers in just these kinds of smaller firms. In addition a major portion of Chapter 12 on "fostering entrepreneurship" focuses on small business and new start-ups.
Strategic Management by Dess/Lumpkin features the best chapter teaching notes available today! While many books outline or summarize the text materials, Dess/Lumpkin focus on 'value added' materials. Each chapter includes many suggested questions to spur in-class discussion. In addition, there are many examples and 'war stories' to provide illustrations of key concepts, well beyond the material in the text. (In fact, the chapter notes average about 16 pages). This freshens the delivery of material to the student and reduces preparation time for the instructor.
PageOut is McGraw-Hill's unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if you're short on time, we even have a team ready to help you create your site!
You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.
PowerWeb. This online reservoir of discipline-specific news articles and essays offer a great way to keep your course current, while complementing textbook concepts with real-world applications. Articles and essays from leading periodicals and niche publications in specific disciplines are reviewed by professors like you to ensure fruitful search results every time.BusinessWeek Edition. Your students can subscribe to 15 weeks of Business Week for a specially priced rate of $8.25 in addition to the price of the text. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Website where they enter the code and then gain access to BusinessWeek's registration page to enter address info and set up their print and online subscription as well. Passcode ISBN 007-251530-9.

Book Description:

Strategic Management: Text and Cases, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

About this edition

• Publisher: McGraw-Hill Education / Asia
• Publication date: 2007
• ISBN 10: 0071288511
• ISBN 13: 9780071288514
• Binding: Paperback
• Edition number: 4