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From the Publisher:
Look for World Wide Web icons in the text margins. These refer readers to our new book-specific website with updates to chapter material so that students and professors can keep up with changes in the fast-paced field of international marketing.
Completely new design! In addition to a fresh new look for the book, two chapters (3: History and Geography and 15: Integrated Marketing Communications) will be in bold, four-color to illustrate concepts introduced in the text as never before.
Chapter 2 frames the environment of international marketing and introduces students to facets of the field such as technology and culture.
Chapter 19 on International Negotiation has been revised to serve as a culminating final chapter in which students will use their background on the international marketing environment and apply it to the nuances of negotiating. A new role-playing video developed by one of the text authors will reinforce this lesson for students.
The 11/E Website will include updates to material found in the book, student quizzing, links to help students do online research, and the Country Notebook Online with an interactive component so students can complete this popular marketing plan project online.
The authors increase their coverage of issues concerning technology and its impact on the international marketing environment throughout the text with New Internet Exercises, Internet footnotes and references.
Co-author, John Graham. John is a professor of marketing and business at the graduate school of business at UC-Irvine. His primary research and professional interests are in the area of international business negotiations. He has completed studies of negotiating styles in many countries (US, Japan, Canada, Mexico, Taiwan, Peoples' Republic of China, South Korea, and most recently Vietnam). John's background is in high-tech, industrial, and services marketing. This background complements Philips' background in consumer marketing and services.
Book specific web site with an interactive version of The Country Notebook for students. Also includes updates to text material and an extensive list of links to international sites for student research.
New videos: a new video on negotiation developed by John Graham will help train students in this important area of international marketing.
The book will include an increase in coverage in technology with New Internet exercises, Internet coverage, and Internet footnotes and references.
Business Week Edition: With the purchase of a Business Week edition of an Irwin/McGraw-Hill textbook, students will receive a 15-week subscription to Business Week for only $8.25 more than the price of the book alone.The popular Crossing Borders Boxes offer anecdotal company examples. This feature is a favorite with adopters and no competitor has been able to match our coverage. This material will be improved in this edition with more examples from small businesses and technology companies.
Presentation CD-ROM will contain the entire supplement package for use in classroom lectures. The CD is formatted with McGraw-Hill's easy to use presentation manager to help professors quickly customize lectures with elements from our supplement package.
About the Author:
Completely new design! In addition to a fresh new look for the book, two chapters (3: History and Geography and 15: Integrated Marketing Communications) will be in bold, four-color to illustrate concepts introduced in the text as never before.
Chapter 2 frames the environment of international marketing and introduces students to facets of the field such as technology and culture.
Chapter 19 on International Negotiation has been revised to serve as a culminating final chapter in which students will use their background on the international marketing environment and apply it to the nuances of negotiating. A new role-playing video developed by one of the text authors will reinforce this lesson for students.
The 11/E Website will include updates to material found in the book, student quizzing, links to help students do online research, and the Country Notebook Online with an interactive component so students can complete this popular marketing plan project online.
The authors increase their coverage of issues concerning technology and its impact on the international marketing environment throughout the text with New Internet Exercises, Internet footnotes and references.
Co-author, John Graham. John is a professor of marketing and business at the graduate school of business at UC-Irvine. His primary research and professional interests are in the area of international business negotiations. He has completed studies of negotiating styles in many countries (US, Japan, Canada, Mexico, Taiwan, Peoples' Republic of China, South Korea, and most recently Vietnam). John's background is in high-tech, industrial, and services marketing. This background complements Philips' background in consumer marketing and services.
Book specific web site with an interactive version of The Country Notebook for students. Also includes updates to text material and an extensive list of links to international sites for student research.
New videos: a new video on negotiation developed by John Graham will help train students in this important area of international marketing.
The book will include an increase in coverage in technology with New Internet exercises, Internet coverage, and Internet footnotes and references.
Business Week Edition: With the purchase of a Business Week edition of an Irwin/McGraw-Hill textbook, students will receive a 15-week subscription to Business Week for only $8.25 more than the price of the book alone.The popular Crossing Borders Boxes offer anecdotal company examples. This feature is a favorite with adopters and no competitor has been able to match our coverage. This material will be improved in this edition with more examples from small businesses and technology companies.
Presentation CD-ROM will contain the entire supplement package for use in classroom lectures. The CD is formatted with McGraw-Hill's easy to use presentation manager to help professors quickly customize lectures with elements from our supplement package.
Profesor Emérito de la Universidad de Colorado en Boulder, recibió su Ph.D. de la Universidad de Texas en Austin, donde fue elegido miembro de Beta Gamma Sigma. En su carrera académica en la Universidad de Colorado se ha desempeñado como Jefe de la División de Marketing, Coordinador de Programas de Negocios Internacionales, Vicedecano y Decano Interino. Su enseñanza ha abarcado una amplia gama de cursos de marketing y negocios internacionales desde los fundamentos hasta el nivel de doctorado. Recibió la Universidad de Colorado Premio a la Excelencia Docente de Educador y de la Asociación de Marketing de Western Educador del Año.
John L. Graham
John L. Graham
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- PublisherMcGraw-Hill Higher Education
- Publication date2009
- ISBN 10 0071288384
- ISBN 13 9780071288385
- BindingPaperback
- Number of pages742
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International Marketing - International 14th Edition
Published by
McGraw-Hill Higher Education
(2009)
ISBN 10: 0071288384
ISBN 13: 9780071288385
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Soft cover
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Book Description Soft cover. Condition: New. 5th or later Edition, International Edition. 711 pages, 8.5 x 11 inches. International Edition. Seller Inventory # ABE-1543849583408
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