"Entrepreneurial Small Business (ESB)" provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
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Book Description Paperback Jan 01, 2008. Book Condition: New. Brand New in original shrink wrapping, 2nd editon published by McGraw-Hill, this is an International Edition & is not available for shipment to North America as it violates the copyright & trademarks of the publisher. Discount for multiple purchases- please contact, weighing 1.7kg will ship overseas for extra postage, ready for immediate despatch. BX16B. Bookseller Inventory # TOM1-031
Book Description McGraw Hill Higher Education, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # M0071288074