Business Journey to the East: An East-West Perspective of Global-is-Asian

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9780071278027: Business Journey to the East: An East-West Perspective of Global-is-Asian

With the rapid shift in global economic power, many Western companies are jumping onto the bandwagon towards Asia, lured by the rich returns that the region can potentially provide. However, many are ill prepared for the cultural challenges, many are too impatient and prescribed in their market entry strategies and many struggle with the possibility that there is an alternative Asian approach to business. Their success rate is very poor: early failure leads to frustration and stagnation.

But what if there were a faster way to appreciate the new Asia, to understand better how Asians strategize and practice business? How could companies avoid the many pitfalls and accelerate their learning curves? What could make them sit up and realize that a fresh business approach to Asia, combining the best of East and West, could substantially increase their success rate?

Professor Chow-Hou Wee and Fred Combe share their combined academic and real world wisdom in an East-meets-West collaboration. In this book, they blend the practical, cultural, and historical realities of doing business in Asia with anecdotes and refreshing insights from great Asian influencers as well as the works of Chinese philosophers and strategists, notably, Sun Zi Bingfa, the most well known Chinese military treatise in the world.

Throughout the book, the authors explore why Asians and Westerners think and operate differently, examine how the West needs to urgently reappraise its role in Asia and propose that the West adopt a new business approach that combines Asian and Western strategy.

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About the Author:


Fred Combe is the founder and managing director of NATUS Pte Ltd, a Singapore-based corporate management consultancy, set up in 2005 to optimize clients’ business results in Asia. Prior to that, he spent 18 years in a major multinational marketing firm in Asia.

Originally from Ireland, Fred has lived and worked in West Africa, the UK, Venezuela, Vietnam, Sri Lanka, Indonesia, and, for the last six years, Singapore, where he focused on growth strategies in Asian markets. Fred’s prime areas of expertise lie in creating breakthrough strategies, aligning winning organizations and delivering exceptional business results. A passionate believer in sustainable leadership development, Fred has transformed underperforming senior management teams into highly focused and successful leadership groups, developed and coached Asian managers into senior leaders, and is an investor in Asian start-up companies and educational development. He is currently an Entrepreneur-in-Residence at INSEAD, Singapore.
 



Chow-Hou Wee is currently Professor of Strategy and Marketing as well as Head of the Marketing and International Business Division at the Nanyang Business School in Nanyang Technological University. He is an Honorary Professor of the Faculty of Management of Xiamen University (China) and the Universiti Tunku Abdul Rahman of Malaysia.
A former Merit, Colombo Plan, and Commonwealth scholar, Professor Wee received his MBA and Ph.D. from the Ivey School of Business Administration, the University of Western Ontario, in Canada. He was awarded the Public Administration Medal (Silver) in 1995, the Public Service Medal in 1999, and the Public Service Star in 2006 by the President of Singapore.
On the corporate front, Professor Wee has served as a Board Director in various statutory boards and corporate entities, including HTL International Holdings Ltd., National Productivity Board, Telecommunications Authority of Singapore, Neptune Orient Lines Ltd., and China Precision Technology Ltd. He is also a judge for the Annual Business Times-DHL Business Awards.
Professor Wee has over 300 publications in various international, regional, and local journals and conference proceedings, and is the author/senior author of several bestselling books. He has consulted and conducted executive training to over 250 major corporations in over 30 countries and/or economies, including Fortune 500 companies and major companies such as Dell, Motorola, Nokia, Roche Diagnostics, and Givaudan. He is regularly invited to address major business and professional conferences around the world.

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