Paul A Argenti Corporate Communication

ISBN 13: 9780071276153

Corporate Communication

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9780071276153: Corporate Communication

Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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Product Description:

New, ship fast, delivered in 5 days in UK. No PO Box.

From the Publisher:

New chapter (9) on Managing Government Affairs.
Extensively rewritten and committed to be a textbook, not a trade book.
Increased emphasis on communication strategy in a practically new chapter 2.
4 new cases (Dow Corning on breast implants, United Technology, Bank of Boston, and a fictional case in strategy called Fletcher Electronics).
Business cases: Each chapter's text material is immediately followed by one illustrative case. The case includes exposition, examples, and analysis by the author.
A Note on the Case Method: At the beginning the book, the author outlines how to use the cases while reading the book and the main benefits of the case study method in corporate communications.

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