Items related to Principles of Advertising & IMC
New, ship fast, delivered in 5 days in UK. No PO Box.
"synopsis" may belong to another edition of this title.
About the Author:
The founder of the Integrated Marketing Communication graduate program at the University of Colorado-Boulder, where he currently teaches. He is also a consultant to both companies and agencies on IMC and brand building. Before becoming a professor, Duncan worked in the industry for 15 years. He started his career in marketing research and account management at the Leo Burnett advertising agency's worldwide headquarters in Chicago. He worked on such accounts as Kentucky Fried Chicken and Procter & Gamble. He then went to the client side, where he was director of marketing services for Eckrich Processed Meats, a division of Beatrice Foods, and later vice president of marketing at Jeno's Frozen Foods, where he was responsible for new products.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education / Asia
- Publication date2004
- ISBN 10 0071274626
- ISBN 13 9780071274623
- BindingPaperback
- Edition number2
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
Principles of Advertising & IMC w/ AdSim CD-ROM
Published by
McGraw Hill Higher Education
(2008)
ISBN 10: 0071274626
ISBN 13: 9780071274623
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00071274626-G
Buy Used
£ 42.99
Convert currency