Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Sixth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic “how-to” perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business. The enhancements to this edition serve to strengthen and reinforce without minimizing or losing the original qualities and usefulness of the textbook. The business plan remains a very important building block for this edition in both examples and format.
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Profiles provide close-up views of small business owners or actual business situations to help students focus on the main concepts of each chapter. These are examples of the real world and may not always illustrate the 'how to' of small business but may sometimes present the 'how not to.'
An innovative feature is the Workbook for Developing a Successful Business Plan. This provides a discussion of what a business plan is and how to develop one yourself.
Chapter summaries are coordinated with the numbered Learning Objectives to provide a basis for better review of the material.
Two end of chapter cases analyze, amplify, and apply the material learned by the student.
PageOut is McGraw-Hill's unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if your short on time, we even have a team ready to help you create your site!
You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.
PowerWeb.New profiles have been added to further highlight small business management. New profiles include Farris-Feuerborn Memorial Chapel, and eGo-an electric bike company.
All data, charts and statistics have been updated to reflect the most current information.
Chapter 9 now includes information on e-training, a current, hot topic.
Cultural diversity material has been streamlined in chapter 2.
The new and updated version of 'The New Business Mentor CD' by Fast Trac can be packaged with the text, or purchased as a stand alone item. The New Business Mentor is a business assessment and planning tool for aspiring entrepreneurs, and business owners and managers. Choose to have the live mentor guide you through the assessments and planning tools, or explore the Business Mentor on your own. Expert advice from the live mentor and other stories from real entrepreneurs will inspire you to follow your own entrepreneurial dreams. Multiple entry-points throughout the planning process allow the Business Mentor to respond to your immediate needs.
Chapter 5 on Planning has been revised to include an improved section on financial planning, an explanation of SWOT analysis, and coverage of contingencies.
"About this title" may belong to another edition of this title.
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