Business Research Methods with Student DVD - Softcover

Cooper, Donald R; Schindler, Pamela S.

Softcover

ISBN 10: 0071263330 ISBN 13: 9780071263337

Publisher: McGraw-Hill Higher Education, 2008

Synopsis

In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of business research topics – including the best coverage of questionnaire design – backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

About this title

Product Description:

Includes coverage of business research topics - including the coverage of questionnaire design - backed by solid theory. This book presents and organises topics and applications in a manner that allows students to understand business research topics and functions.

About the Author:

Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.

About this edition

• Publisher: McGraw-Hill Higher Education
• Publication date: 2008
• ISBN 10: 0071263330
• ISBN 13: 9780071263337
• Binding: Paperback
• Number of pages: 768