Items related to Strategic Management of Technology and Innovation (Int'l...

Strategic Management of Technology and Innovation (Int'l Ed) - Softcover

 
9780071263290: Strategic Management of Technology and Innovation (Int'l Ed)
View all copies of this ISBN edition:
 
 
The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.

"synopsis" may belong to another edition of this title.

About the Author:
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.

"About this title" may belong to another edition of this title.

Shipping: £ 22.18
From U.S.A. to United Kingdom

Destination, rates & speeds

Add to Basket

Other Popular Editions of the Same Title

9780073381541: Strategic Management of Technology and Innovation

Featured Edition

ISBN 10:  ISBN 13:  9780073381541
Publisher: McGraw-Hill Education, 2008
Hardcover

  • 9780071232302: Strategic Management of Technology and Innovation

    McGraw..., 2003
    Softcover

  • 9780256091281: Strategic Management of Technology and Innovation

    Irwin ..., 1997
    Hardcover

  • 9780072536959: Strategic Management of Technology and Innovation

    McGraw..., 2003
    Hardcover

  • 9780072312836: Strategic Management of Technology and Innovation

    Osborn..., 2000
    Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Robert A. Burgelman
Published by McGraw-Hill (2008)
ISBN 10: 0071263292 ISBN 13: 9780071263290
New Paperback Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)

Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0071263292

More information about this seller | Contact seller

Buy New
£ 82.83
Convert currency

Add to Basket

Shipping: £ 22.18
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Robert A. Burgelman
Published by McGraw-Hill (2008)
ISBN 10: 0071263292 ISBN 13: 9780071263290
New Paperback Quantity: 1
Seller:
GoldBooks
(Austin, TX, U.S.A.)

Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0071263292

More information about this seller | Contact seller

Buy New
£ 84.43
Convert currency

Add to Basket

Shipping: £ 24.56
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Robert A. Burgelman
Published by McGraw-Hill Education (2008)
ISBN 10: 0071263292 ISBN 13: 9780071263290
New Softcover Quantity: 1
Seller:
Front Cover Books
(Denver, CO, U.S.A.)

Book Description Condition: new. Seller Inventory # FrontCover0071263292

More information about this seller | Contact seller

Buy New
£ 85.89
Convert currency

Add to Basket

Shipping: £ 24.16
From U.S.A. to United Kingdom
Destination, rates & speeds
Stock Image

Robert A. Burgelman
Published by McGraw-Hill (2008)
ISBN 10: 0071263292 ISBN 13: 9780071263290
New Paperback Quantity: 1
Seller:
Wizard Books
(Long Beach, CA, U.S.A.)

Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0071263292

More information about this seller | Contact seller

Buy New
£ 85.92
Convert currency

Add to Basket

Shipping: £ 24.16
From U.S.A. to United Kingdom
Destination, rates & speeds