"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
"synopsis" may belong to another edition of this title.
Book Description McGraw Hill Higher Education 2003-04-01, 2003. Paperback. Book Condition: New. 0071247092. Bookseller Inventory # 540887
Book Description McGraw Hill Higher Education, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # M0071247092