This text presents 34 communication theories, from classic to new work, based on one chapter per theory. Extended examples are used to explain each theory, which should help students understand theories by applying their explanations and predictions to real-life situations. Ethics are covered in a special chapter and throughout the text, helping students to focus on the ethical implications of communication theories. Each chapter concludes with a critique of the theory, summarizing its strengths and weaknesses and raising critical questions to encourage analysis and give students an appreciation of the on-going process of communication research. Cartoons are also included to illustrate important concepts. Chapter One provides criteria for determining what makes a communication theory good, encouraging critical thinking from the start. This edition features a new chapter on the history of the communication discipline and a chapter that explains and illustrates two different approaches to communication research and theory: social scientific and humanistic. Totally new sections on intercultural communication and gender communication are also included. Ten new theories are presented, including William Gudykunst's anxiety/uncertainty management theory, Stella Ting-Toomey's face-negotiation theory and Deborah Tannen's genderlect styles.
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This best selling text analyzes the major communication theories at a level appropriate for both lower and upper level courses. The material is presented in a coherent manner and strikes a balance between humanistic, scientific, classical, and contemporary theories. (In contrast to previous editions - no theories have been dropped.) Ethics are covered throughout the text. A "First Look at Communication Theory" is the most widely used textbook for the communication theory course.From the Publisher:
4 theories added and 5 theories taken out. The new theories are: Interpersonal Deception Theory, Adaptive Structuration Theory, The Media Equation, and the Standpoint Theory.
A new chapter Chapter 3 "Mapping the Territory" classifies theories according to the 7 traditions of communication theory. These 7 traditions are the
- socio-psychological tradition
- rhetorical tradition
- semiotic tradition
- socio-cultural tradition
- critical tradition
- phenomenological tradition
New! Appendix A Glossary
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