"New Products Management, 8/e", by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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Book Description The McGraw-Hill Company. Book Condition: New. pp. 608. Bookseller Inventory # 7632058
Book Description McGraw-Hill Publishing Co., 2005. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110071244336