Strategic Marketing

3.99 avg rating
( 147 ratings by Goodreads )
 
9780071244329: Strategic Marketing
View all copies of this ISBN edition:
 
 

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

"synopsis" may belong to another edition of this title.

From the Publisher:

New and revised applications found in the text and website keep this the most applied book on the market today. It analyses concepts and processes and makes the student put these components into practice through case studies, exercises, Internet exercises and discussion question.
50% Updated or New Cases. Cases from high profile companies are found at the end of each section. The cases help the student apply the concepts and methods discussed in the chapters and can be used for class discussion. They consider a wide variety of business environments (domestic and international, goods and services, organizations of different sizes).
Internet Coverage Updated and Improved. Internet exercises (Internet Application) at the end of each chapter provide students with an example of a company using the Internet in their market-driven strategy. This shows students how the Internet is put into practice at real companies.
Global Coverage Expanded. The text accentuates the global perspective by exploring the global dimensions of marketing strategy. This coverage is integrated in every chapter and considered in various cases and gives students a true picture of strategic marketing all over the world. New co-author Nigel Piercy's has worked as a consultant and workshop speaker/facilitator with many organizations throughout the world, specializing in issues of market strategy, planning and implementation. His current research focuses on the area of strategic sales management and the marketing/sales interface in companies, as part of an international research collaboration with academics and companies.
Contemporary Topics Addressed. The authors continue to integrate and update coverage of strategic relationships, organizational learning, mass customization, teamwork, databases, activity-based costs, value-migration, competitive benchmarking, competing on capabilities, and new organizational forms. Integration of these topics reflects how thorough this revision is and how current the coverage and cases are. This type of coverage prepares students for the marketing environment today and the future.
Students learn by doing. The text analyses concepts and processes and makes the student put these components into practice through case studies, exercises, Internet exercises and discussion question.
Process Perspective. Strategic Marketing uses a Process Perspective to examine key concepts and issues involved in selecting strategies and expands beyond the traditional focus on the marketing mix. This allows students to visualize direct applications of the concepts and place these concepts in the context of the working world.
Implementation. Strategic Marketing investigates the components of a market-driven strategy, with clear emphasis on how to execute strategic analysis and planning. This too, allows students to visualize direct applications of the concepts and place these concepts in the context of the working world.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780072966343: Strategic Marketing (McGraw-Hill/Irwin Series in Marketing)

Featured Edition

ISBN 10:  0072966343 ISBN 13:  9780072966343
Publisher: McGraw-Hill Higher Education, 2005
Hardcover

9780073381008: Strategic Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)

McGraw..., 2008
Hardcover

9780071263351: Strategic Marketing

McGraw..., 2008
Softcover

9780072466652: Strategic Marketing (McGraw-Hill/Irwin Series in Marketing)

McGraw..., 2002
Hardcover

9780256122121: Strategic Marketing (The Irwin Series in Marketing)

Irwin ..., 1993
Hardcover

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Cravens David W.
ISBN 10: 0071244328 ISBN 13: 9780071244329
New PAPERBACK Quantity Available: 10
International Edition
Seller:
Book Arsenal
(Delhi, DELHI, India)
Rating
[?]

Book Description PAPERBACK. Condition: New. PAPERBACK INTERNATIONAL EDITION Brand New Book. We ship from India. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9days and respond quickly to customer queries. Seller Inventory # 0071244328-ABab

More information about this seller | Contact this seller

Buy New
22.95
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Cravens
ISBN 10: 0071244328 ISBN 13: 9780071244329
New Quantity Available: 6
International Edition
Seller:
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Condition: Brand New. Brand New, 8 edition, , Color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Seller Inventory # 259N

More information about this seller | Contact this seller

Buy New
28.61
Convert Currency

Add to Basket

Shipping: 7.54
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

D Cravens; Nigel F Piercy
Published by McGraw-Hill Education
ISBN 10: 0071244328 ISBN 13: 9780071244329
New Soft cover Quantity Available: 1
International Edition
Seller:
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description McGraw-Hill Education. Soft cover. Condition: New. New, International Edition, 8th Edition . Premium quality books.Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Seller Inventory # 0071244328

More information about this seller | Contact this seller

Buy New
28.70
Convert Currency

Add to Basket

Shipping: 7.54
From Thailand to U.S.A.
Destination, Rates & Speeds

4.

Piercy Nigel F. Cravens D.
Published by The McGraw-Hill Company
ISBN 10: 0071244328 ISBN 13: 9780071244329
New Quantity Available: 2
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description The McGraw-Hill Company. Condition: New. pp. 736. Seller Inventory # 7632059

More information about this seller | Contact this seller

Buy New
34.33
Convert Currency

Add to Basket

Shipping: 5.50
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Cravens, David W., Piercy, Nigel
Published by McGraw Hill Higher Education (2005)
ISBN 10: 0071244328 ISBN 13: 9780071244329
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw Hill Higher Education, 2005. Paperback. Condition: New. Never used!. Seller Inventory # P110071244328

More information about this seller | Contact this seller

Buy New
45.58
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Cravens, David W.; Piercy, Nigel
Published by McGraw Hill Higher Education
ISBN 10: 0071244328 ISBN 13: 9780071244329
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description McGraw Hill Higher Education. PAPERBACK. Condition: New. 0071244328 New Condition. Seller Inventory # NEW7.3063707

More information about this seller | Contact this seller

Buy New
46.59
Convert Currency

Add to Basket

Shipping: 3.76
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Cravens, D; Piercy, Fred P.
Published by McGraw Hill Higher Education
ISBN 10: 0071244328 ISBN 13: 9780071244329
New PAPERBACK Quantity Available: 1
International Edition
Seller:
Easy Textbook
(Kuala Lumpur, Malaysia)
Rating
[?]

Book Description McGraw Hill Higher Education. PAPERBACK. Condition: New. 0071244328 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Seller Inventory # SKU003547

More information about this seller | Contact this seller

Buy New
46.59
Convert Currency

Add to Basket

Shipping: 8.67
From Malaysia to U.S.A.
Destination, Rates & Speeds

8.

Cravens, D; Piercy, Nigel
Published by McGraw Hill Higher Education (2005)
ISBN 10: 0071244328 ISBN 13: 9780071244329
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw Hill Higher Education, 2005. Paperback. Condition: New. Seller Inventory # DADAX0071244328

More information about this seller | Contact this seller

Buy New
60.41
Convert Currency

Add to Basket

Shipping: 3.01
Within U.S.A.
Destination, Rates & Speeds