Managerial Economics & Business Strategy + Data Disk - Softcover

Baye, Michael

Softcover

ISBN 10: 0071244212 ISBN 13: 9780071244213

Publisher: McGraw-Hill Education, 2005

Synopsis

Baye’s Managerial Economics and Business Strategy has become the best-selling managerial economics textbook. It was the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the Fifth Edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of both the basic concepts of managerial economics as well as frontier research in his chapter on advanced topics. The Fifth Edition also offers a detailed, real-world case study that explains how book theory translates into action in the business world. And the Data CD that comes with each book also contains eight “mini cases” that cover such high-profile businesses as Microsoft, Visa, and Staples.

About this title

From the Publisher:

Content: Coverage of game theory, oligopoly, and information are unsurpassed in the managerial economics text marketplace.
Flexibility: Chapters 1-5 are basic tools that you'll find in all ME books; 6-13 are the innovative chapters. Instructors can EASILY skip any of 6-13 or change the order of presentation to design the right ME course for their and their students' needs.
Headlines are managerial problems in the form of vignettes that start each chapter. Headlines address real-world issues (many are based on actual popular press articles). They ask the student to analyze the problem based on the tools of the chapter. Answering the Headlines can be found at the end of each chapter.
Calculus and Non-Calculus Alternatives: The book has been designed for use by profs who want to integrate calculus AS WELL AS by those who do not require their students to use calculus. This is optional and very easy to skip.
Demonstration Problems are sprinkled throughout the narrative and answers to them also appear in the main text.

Discussion of readily-available, standard spreadsheet programs (like Excel or Quattro Pro) within the text so students can learn how to perform and interpret regressions.
End-of-Chapter Problems: Baye has added more than 200 eoc problems to this edition. Answers to select problems are presented in an appendix at the end of the book and the rest of the solutions can be found in the Instructor's Manual.
Content: Added a discussion of transfer pricing and gives a more detailed treatment of moral hazard, adverse selection, and price discrimination.
How to differentiate IRWIN's Managerial Economics books Maurice & Thomas, Baye, and Brickley et. al. While Maurice & Thomas is traditional in its presentation (emphasis on analytical tools such as optimization), Baye and Brickley et. al. minimize coverage of this information. Baye appeals to professors who want applied theory, game theory, and oligopoly and tends to approach the subject from a marketing and industrial organization viewpoint. Brickley et al.
present a strong organizational design framework, organizing the coverage around three fundamental concepts: incentives, performance evaluation and reward
structure.

About the Author:

Michael R. Baye. University of Indiana

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2005
• ISBN 10: 0071244212
• ISBN 13: 9780071244213
• Binding: Paperback
• Edition number: 5