With Powerweb, Olc and Business Week Card (Formulation, Implementation and Control of Competitive Strategy) - Softcover

Pearce, Lord

Softcover

ISBN 10: 0071242198 ISBN 13: 9780071242196

Publisher: McGraw-Hill Publishing Co., 2004

Synopsis

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson's "Formulation, Implementation and Control, 9e", retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. The material presented here is the text material that can be found in "Strategic Management, 9e". It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management, which in turn makes the material more easily organized by the instructor and learned by the student.

About this title

About the Author

John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

Edition details

• Publisher: McGraw-Hill Publishing Co.
• Publication date: 2004
• ISBN 10: 0071242198
• ISBN 13: 9780071242196
• Binding: Paperback
• Language: English