Items related to Marketing Management Text and Cases (COLLEGE IE (REPRINTS))
Synopsis
Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.
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About the Authors
Harvard Business School
V. Kasturi "Kash" Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School. He has taught the core first-year marketing course and was its head across multiple sections (1993-1996). He has also taught the second-year elective courses on Business-to-Business Marketing and Channels-to-Market, as well as the doctoral course on Research Design. He currently teaches marketing in the Advanced Management Program for senior executives. He also teaches in the focused executive programs: Channels-to-Market, Business Marketing Strategy, and Strategic Perspectives on Nonprofit Management.
"About this title" may belong to another edition of this title.
- PublisherMcGraw Hill / Asia
- Publication date2004
- ISBN 10 007124218X
- ISBN 13 9780071242189
- BindingPaperback
- LanguageEnglish
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