Product Management

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9780071238328: Product Management

Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a “hands-on” approach toward preparing graduates to assume the position of product manager.

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Lehmann, Donald R.; Winer, Russell S.
ISBN 10: 0071238328 ISBN 13: 9780071238328
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Book Description 2004. Soft cover. Book Condition: New. International Edition. New, International Edition, 4th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0071238328

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Donald R. Lehmann, Russell S. Winer
Published by McGraw-Hill Education - Europe, United States (2008)
ISBN 10: 0071238328 ISBN 13: 9780071238328
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Book Description McGraw-Hill Education - Europe, United States, 2008. Paperback. Book Condition: New. 4th Revised edition. 229 x 183 mm. Language: English . Brand New Book. Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a hands-on approach toward preparing graduates to assume the position of product manager. Bookseller Inventory # AAZ9780071238328

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Donald R. Lehmann, Russell S. Winer
Published by McGraw-Hill Education - Europe 2004-11-01, London (2004)
ISBN 10: 0071238328 ISBN 13: 9780071238328
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Book Description McGraw-Hill Education - Europe 2004-11-01, London, 2004. paperback. Book Condition: New. Bookseller Inventory # 9780071238328

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Donald R. Lehmann, Russell S. Winer
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ISBN 10: 0071238328 ISBN 13: 9780071238328
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Book Description McGraw-Hill Education - Europe. Paperback. Book Condition: new. BRAND NEW, Product Management (4th Revised edition), Donald R. Lehmann, Russell S. Winer, "Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager. Bookseller Inventory # B9780071238328

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Donald R. Lehmann, Russell S. Winer
Published by McGraw-Hill Education - Europe, United States (2008)
ISBN 10: 0071238328 ISBN 13: 9780071238328
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Book Description McGraw-Hill Education - Europe, United States, 2008. Paperback. Book Condition: New. 4th Revised edition. 229 x 183 mm. Language: English . Brand New Book. Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a hands-on approach toward preparing graduates to assume the position of product manager. Bookseller Inventory # AAZ9780071238328

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Lehmann, Donald R.; Winer, Russell S
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Lehmann
Published by McGraw-Hill Higher Education 2004-11-01 (2004)
ISBN 10: 0071238328 ISBN 13: 9780071238328
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Book Description McGraw-Hill Higher Education 2004-11-01, 2004. Paperback. Book Condition: New. Bookseller Inventory # NU-LBR-00942137

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Donald R. Lehmann, Russell S. Winer
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Book Description Paperback. Book Condition: New. Not Signed; Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels o. book. Bookseller Inventory # ria9780071238328_rkm

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Lehmann, Donald R.; Winer, Russell S.
Published by McGraw-Hill Education - Europe (2006)
ISBN 10: 0071238328 ISBN 13: 9780071238328
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Book Description McGraw-Hill Education - Europe, 2006. Book Condition: New. Covers three major tasks facing product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. This work utilizes the familiar Marketing Plan as the unifying framework for its lessons. Num Pages: 512 pages. BIC Classification: KJMV5. Category: (U) Tertiary Education (US: College). Dimension: 233 x 184 x 18. Weight in Grams: 736. . 2006. 4th. Paperback. . . . . . Bookseller Inventory # V9780071238328

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Lehmann, Donald R.; Winer, Russell S
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Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97800712383280000000

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