Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, "Product Design and Development, 3/e", by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams.
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Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania. Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.
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Book Description McGraw Hill Higher Education, U.S.A., 2003. Soft Cover. Book Condition: New. 0071232737 New. May have slight shelfwear from storage. Product Design and Development 3rd Edition (International Edition) By Karl Ulrich (Author), Steven D. Eppinger (Author) Product Details Paperback: 464 pages Publisher: McGraw Hill Higher Education; 3rd edition (September 1, 2003) Language: English ISBN-10: 0071232737 ISBN-13: Product Dimensions: 7.2 x 0.6 x 9 inches. Bookseller Inventory # Z0071232737ZN
Book Description McGraw Hill Higher Education, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # 0071232737
Book Description McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 0071232737 New Condition. Bookseller Inventory # NEW6.0025964