Product Design and Development - Softcover

Ulrich, Karl; Eppinger, Steven

Softcover

ISBN 10: 0071232737 ISBN 13: 9780071232739

Publisher: McGraw-Hill Education / Europe, Middle East & Africa, 2003

Synopsis

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development, 3/e, by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams.

About this title

About the Author:

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

About this edition

• Publisher: McGraw-Hill Education / Europe, Middle East & Africa
• Publication date: 2003
• ISBN 10: 0071232737
• ISBN 13: 9780071232739
• Binding: Paperback
• Edition number: 3
• Number of pages: 464