Items related to Internet Marketing With Power Web, International Edition
Synopsis
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing – the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.
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About the Author
Bernard J. Jaworski is Vice-Chairman of Marketspace LLC and heads its Monitor Executive Development business unit.
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- PublisherMcGraw-Hill Education
- Publication date2003
- ISBN 10 0071232591
- ISBN 13 9780071232593
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages768
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Internet Marketing : Building Advantage in the Networked Economy
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Internet Marketing With Power Web, International Edition
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Internet Marketing With Power Web
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Internet Marketing: Building Advantage in the Networked Economy
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780071232593. Seller Inventory # 9318523
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Internet Marketing
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Internet Marketing : Building Advantage in the Networked Economy
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Internet Marketing, 2/e, with e-Commerce PowerWeb
Published by
McGraw-Hill Higher Education, 2003
ISBN 10: 0071232591
ISBN 13: 9780071232593
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Softcover
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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-558-204
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Internet Marketing, 2/e, with e-Commerce PowerWeb
Published by
McGraw-Hill Higher Education, 2004
ISBN 10: 0071232591
ISBN 13: 9780071232593
Used
Softcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Pages cornées. Couverture différente. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Dog-eared pages. Different cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-558-208
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Internet Marketing, 2/e, with e-Commerce PowerWeb
Published by
McGraw-Hill Higher Education, 2003
ISBN 10: 0071232591
ISBN 13: 9780071232593
Used
Softcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Couverture différente. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Different cover. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-518-955
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Internet Marketing
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Condition: New. pp. 768. Seller Inventory # 5662279
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