Long considered one of the best undergraduate methods texts in the field, this book has been praised for the clarity of its writing style, its logical organization and depth of coverage, and the wide variety of examples from different fields of psychology. - A revised structure features fourteen chapters to help students' understanding and instructors' flexibility of assignments. - A new opening chapter introduces students to the analogy of the criminal legal proceedings (investigation, trial, verdict) and the scientific process. - Two new chapters on data analysis focusing on understanding the application of quantitative reasoning.
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This text emphasises problem solving and gives thorough coverage of descriptive, experimental and applied methods. It includes more than 100 new references to reflect the latest thinking.From the Publisher:
New web Site! will correspond with text and will include student texts, exercises, and suggestions for research projects and expanded references to useful internet sites!
New! Co-author Jeanne Zechmeister of Loyola University
Multi-method approach - emphasizes the strengths and weaknesses of different research methods and the need to use different methods to answer research questions.
Problem-solving approach - students learn how to solve problems and answer research questions rather than having them learn to apply rigid procedures or doing research.
Integrated approach to statistics- Stats are "in context." Statistical concepts are introduced within the chapter covering that particular research method.
Comprehensive coverage of ethical issues provides students with a foundation for considering the ethical issues associated with particular research techniques
New Appendix! - Appendix A: Data Analysis and Interpretation - provides students with a step-by-step approach to analyzing experiments
New! sample paper and helpful "TIPS" sections for writing APA papers
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