"Management: The New Competitive Landscape" has consistently discussed and explained the traditional, functional approach to management - through planning, organizing, leading, and controlling. But the 6th edition goes a step further, in defining and highlighting with icons, four "bottom line" practices that managers and companies must deliver to their customers: Innovation, Speed, Quality, and Cost. "Management: The New Competitive Landscape 6e" shows how managers must utilize the classic principles of management in combination with the practices of the "New Economy" to achieve managerial goals. By reinforcing these new business practices in context with the functional approaches, the authors deliver a unique theme amongst all principles of management texts - how to manage in ways that deliver results.
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Book Description McGraw-Hill Publishing Co., 2003. Paperback. Book Condition: New. book. Bookseller Inventory # 0071215530