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International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. International Business, 8e, describes international business concepts in a pedagogically rich and straightforward style. In response to reviewer feedback, a new, clearer design and expanded web site can be found with the 8th edition..
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About the Author:
Mike is the professor of Strategy and International Business, and Global Strategy and Law
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- PublisherMcGraw-Hill Education (ISE Editions)
- Publication date2004
- ISBN 10 0071214275
- ISBN 13 9780071214278
- BindingHardcover
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International Business: The Challenge of Global Competition
Published by
McGraw-Hill
(2004)
ISBN 10: 0071214275
ISBN 13: 9780071214278
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International Business: The Challenge of Global Competition
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ISBN 10: 0071214275
ISBN 13: 9780071214278
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International Business: The Challenge of Global Competition
Published by
McGraw-Hill
(2004)
ISBN 10: 0071214275
ISBN 13: 9780071214278
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Hardcover
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Rating
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