Items related to Consumers (McGraw-Hill/Irwin Series in Marketing)
Consumers, 2e presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised Consumers as the most current text in the field in the areas of technology, research, and illustrative examples.
"synopsis" may belong to another edition of this title.
From the Publisher:
Global examples and concepts are woven into the fabric of the text with many more examples than presented in any other textbook.
The impact of the Internet and other technological advances on consumer's lives and actions is integrated throughout the text.
Focus on how culture affects both internal, individual variables such as perception, emotions, memory, and decision-making as well as self-concept, lifestyle, values, and family structure.
Authors develop the 'Wheel of Consumption' emphasizing the consumption cycle from pre-consumption thoughts, feelings, and actions to consumption and post-consumption thoughts, feelings, and actions.
Consumer Satisfaction (CH 17) is a unique chapter that summarizes the most current research on how to deliver value and satisfaction to consumers.
Consumption Meanings (CH 18) presents a rich discussion of what consumption means to consumers, employing cutting-edge theories and common-sense examples.
Recycling, Reuse, and Disposal (CH 19) presents the most current information on post-acquisition attitudes and behaviors and green marketing.
Pedagogical features:
Chapter opening vignettes
Consumer Chronicles boxes
Good Practice boxes
Industry Insight boxes
'You Make the Call' end of chapter decision- making cases
Internet/WWW icons
Synopsis:
The impact of the Internet and other technological advances on consumer's lives and actions is integrated throughout the text.
Focus on how culture affects both internal, individual variables such as perception, emotions, memory, and decision-making as well as self-concept, lifestyle, values, and family structure.
Authors develop the 'Wheel of Consumption' emphasizing the consumption cycle from pre-consumption thoughts, feelings, and actions to consumption and post-consumption thoughts, feelings, and actions.
Consumer Satisfaction (CH 17) is a unique chapter that summarizes the most current research on how to deliver value and satisfaction to consumers.
Consumption Meanings (CH 18) presents a rich discussion of what consumption means to consumers, employing cutting-edge theories and common-sense examples.
Recycling, Reuse, and Disposal (CH 19) presents the most current information on post-acquisition attitudes and behaviors and green marketing.
Pedagogical features:
Chapter opening vignettes
Consumer Chronicles boxes
Good Practice boxes
Industry Insight boxes
'You Make the Call' end of chapter decision- making cases
Internet/WWW icons
"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Higher Education
- Publication date2003
- ISBN 10 0071214267
- ISBN 13 9780071214261
- BindingHardcover
- Edition number2
- Number of pages768
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780071214261. Seller Inventory # 8841936
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:0071214267. Seller Inventory # 9250710
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Consumers
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ISBN 10: 0071214267
ISBN 13: 9780071214261
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:0071214267. Seller Inventory # 9250708
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