Contemporary Advertising (Mcgraw-Hill/Irwin Series in Marketing)

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9780071214254: Contemporary Advertising (Mcgraw-Hill/Irwin Series in Marketing)

"Contemporary Advertising, 9e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

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Arens, William F.
Published by Irwin Professional Pub (2003)
ISBN 10: 0071214259 ISBN 13: 9780071214254
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Book Description Irwin Professional Pub, 2003. Book Condition: Good. 9th Edition. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP11124615

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Arens, William F.
Published by Irwin Professional Pub
ISBN 10: 0071214259 ISBN 13: 9780071214254
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Book Description Irwin Professional Pub. PAPERBACK. Book Condition: Fine. 0071214259 Ships promptly from Texas. Bookseller Inventory # GHP4101.2KDGG032117H0377A

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