"Small Business Management, 4e", takes a practical, down-to-earth approach to planning, organizing, and managing a small business. While based on current research, theory, and practice, the material is presented from a "how-to" perspective, with many practical examples and applications from the business world. This text also explores arguments both for and against owning a small business. All three authors, Megginson, Byrd and Megginson, have had meaningful experience in the "real world" as an owner, manager or employee of one or more small businesses.
"synopsis" may belong to another edition of this title.
Profiles provide close-up views of small business owners or actual business situations to help students focus on the main concepts of each chapter. These are examples of the real world and may not always illustrate the 'how to' of small business but may sometimes present the 'how not to.'
An innovative feature is the Workbook for Developing a Successful Business Plan. This provides a discussion of what a business plan is and how to develop one yourself.
Chapter summaries are coordinated with the numbered Learning Objectives to provide a basis for better review of the material.
Two end of chapter cases analyze, amplify, and apply the material learned by the student.
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PowerWeb.New profiles have been added to further highlight small business management. New profiles include Farris-Feuerborn Memorial Chapel, and eGo-an electric bike company.
All data, charts and statistics have been updated to reflect the most current information.
Chapter 9 now includes information on e-training, a current, hot topic.
Cultural diversity material has been streamlined in chapter 2.
The new and updated version of 'The New Business Mentor CD' by Fast Trac can be packaged with the text, or purchased as a stand alone item. The New Business Mentor is a business assessment and planning tool for aspiring entrepreneurs, and business owners and managers. Choose to have the live mentor guide you through the assessments and planning tools, or explore the Business Mentor on your own. Expert advice from the live mentor and other stories from real entrepreneurs will inspire you to follow your own entrepreneurial dreams. Multiple entry-points throughout the planning process allow the Business Mentor to respond to your immediate needs.
Chapter 5 on Planning has been revised to include an improved section on financial planning, an explanation of SWOT analysis, and coverage of contingencies.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Publishing Co. Soft cover. Book Condition: New. New, International Edition, cd, 4th Edition . Bookseller Inventory # 0071212922