"The Marketing Game" is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. "The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. "The Marketing Game" is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.
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Book Description McGraw-Hill Higher Education, 2001. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. With CD. Bookseller Inventory # 4521971
Book Description McGraw-Hill Inc.,US. Book Condition: Acceptable. Used - Acceptable. Sticker on cover. Crack in binding. Ex-library with wear - may contain significant amounts of highlighting and underlining in pen or pencil. Bookseller Inventory # Z1-V-016-00724
Book Description McGraw-Hill Inc.,US. Book Condition: Good. CD not included. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Bookseller Inventory # Z1-L-033-00875
Book Description McGraw-Hill, USA, 2001. Stiff Cover Pictorial. Book Condition: Very Good+. 3rd Edition. 100pp, plus 40odd pp of forums and intact CD. all pages perfectly tight bright and clean bar pencil price, looks un-used, is square and crease free bar v minor corner bumps. Bookseller Inventory # 004412
Book Description McGraw-Hill Inc.,US, 2001. Paperback. Book Condition: Good. 3rd. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 0071203982