The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also “set up” or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.
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Book Description McGraw-Hill Higher Education, 2001. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. With CD. Bookseller Inventory # 4521971
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR007286784
Book Description McGraw-Hill Inc.,US. Book Condition: Acceptable. Used - Acceptable. Sticker on cover. Crack in binding. Ex-library with wear - may contain significant amounts of highlighting and underlining in pen or pencil. Bookseller Inventory # Z1-V-016-00724
Book Description McGraw-Hill Inc.,US. Book Condition: Good. CD not included. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Bookseller Inventory # Z1-L-033-00875
Book Description McGraw-Hill Inc.,US. Book Condition: Good. 0071203982 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Bookseller Inventory # Z0071203982Z3
Book Description McGraw-Hill Inc.,US, 2001. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-258-28-2365002
Book Description McGraw-Hill Inc.,US. Book Condition: Acceptable. Used - Acceptable. CD not included. Ex-library with wear and barcode page may have been removed. Bookseller Inventory # Z1-L-033-00874
Book Description McGraw-Hill, USA, 2001. Stiff Cover Pictorial. Book Condition: Very Good+. 3rd Edition. 4to - over 9¾" - 12" tall. 100pp, plus 40odd pp of forums and intact CD. all pages perfectly tight bright and clean bar pencil price, looks un-used, is square and crease free bar v minor corner bumps. Bookseller Inventory # 004412
Book Description McGraw-Hill Inc.,US, 2001. Paperback. Book Condition: Used: Good. We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! L. Bookseller Inventory # 0071203982D