New Business Ventures and the Entrepreneur

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9780071183147: New Business Ventures and the Entrepreneur

This text - a combination of Harvard Cases and text - examines the entrepreneurial process from the initial idea through business operations to harvest. It provides the knowledge and skills required for students pursuing careers as entrepreneurs as well as valuable ideas for those in a more structured business setting. Most importantly, it takes a close look at the process of identifying and pursuing opportunity, which has become increasingly important in restoring the competitive position of many U.S. industries in a global marketplace.

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Stevenson Howard H
Published by The McGraw-Hill Company
ISBN 10: 0071183140 ISBN 13: 9780071183147
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Stevenson, Howard H., Roberts, Michael J
Published by McGraw-Hill Publishing Co. (2000)
ISBN 10: 0071183140 ISBN 13: 9780071183147
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Stevenson, Howard H.; Roberts, Michael J.; Grousbeck, Harold Irving
Published by McGraw-Hill Publishing Co.
ISBN 10: 0071183140 ISBN 13: 9780071183147
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