New Venture Creation: Entrepreneurship for the 21st Century (McGraw-Hill International Editions Series)

 
9780071167901: New Venture Creation: Entrepreneurship for the 21st Century (McGraw-Hill International Editions Series)

This text covers the process of getting a new venture started, growing the venture, successfully "harvesting" it, and starting again. It contains tools and concepts entrepreneurs need to know prior to, and while taking the start-up plunge.

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From the Publisher:

New Chapter 5-The Internet-The Entrepreneurs Dream
9 New Text Cases: Roxanne Quimby, Michael Healey, Wayne Postoak (A new Native American Case), Fax International Japan (B case in IM), Gary and George Mueller, Internet Securities,
Quick Lube Franchise Company, Paul J. Tobin, Boston Communications Group,Inc.
3 New Cases in IM: Burt's Bees, Michael Healey, Fax International Japan
New Pedagogy: Bulleted lists to summarize important material; Mind Bender-critical thinking exercises added to end of chapter material
Perforated paperback format containing worksheets, checklists and questionnaires
Retained Cases: Outdoor Scene, Inc; PC Build, Inc.; Fenchel Lampshade, Inc; Michigan Lighting, Inc; Fax International; Douglas Ranalli and Shae Plimley; Hindman & Company; Bridge Capital Investors; Steve Spinelli and the Jiffy Lube Story; Jiffy Lube International

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Published by McGraw-Hill Education (1999)
ISBN 10: 0071167900 ISBN 13: 9780071167901
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Jeffry A. Timmons
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