Advertising Communications and Promotion Management (McGraw-Hill International Editions Series)

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9780071155144: Advertising Communications and Promotion Management (McGraw-Hill International Editions Series)

Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.

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International Edition
International Edition


Rossiter, John R.
Published by McGraw-Hill Higher Education; 2 edition
ISBN 10: 0071155147 ISBN 13: 9780071155144
New Soft cover Quantity Available: 1
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Book Description McGraw-Hill Higher Education; 2 edition. Soft cover. Book Condition: New. International Edition. In Stock , Brand New , Usually Dispatched within 1-2 Business Days , Safe Packing : Shrink Wrap + Bubble Wrap for more safety , Shipping Service : Priority ( Expedite ) Shipping : Ships By Courier Company Like DHL , TNT , FedEx , . Free Tracking Number for Priority ( Expedite ) Shipping Service , Please Note : Courier Company does not generally deliver to PO Boxes or APO addresses , Standard Shipping Services : Ships By airmail , Excellent Customer Services , Customer Satisfaction Guaranteed , Ships from UK Warehouse or Maybe from Our Overseas Warehouse ( UAE Warehouse or Iran Warehouse ) , without any changes in Shipping Rates. International Edition. Bookseller Inventory # 0071155147--86

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