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Miller clearly takes a stand. The text emphasizes developing a competitive advantage for the purpose of achieving superior financial performance. This central focus forms an integrating theme demonstrated from the start by the, "Architecture of Strategy" framework. The nautre of strategic management is changing in such a way that all managers, regardless of organizational level or functional speciality, are becoming move involved in helping formulate and implement strategies for the entire businss. Every Case was selected because it illustrated this concept in practice.
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About the Author:
Alex Miller, University of Tennessee.
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- PublisherMcGraw-Hill Education (ISE Editions)
- Publication date1997
- ISBN 10 0071154019
- ISBN 13 9780071154017
- BindingPaperback
- Edition number2
- Number of pages1184
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Strategic Management. International Edition (McGraw-Hill International Editions)
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Mcgraw Hill Higher Education
(1997)
ISBN 10: 0071154019
ISBN 13: 9780071154017
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