Retailing Management/Intl Students Edition (The Irwin/Mcgraw-Hill Series in Marketing)

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9780071153874: Retailing Management/Intl Students Edition (The Irwin/Mcgraw-Hill Series in Marketing)

Taking a strategic perspective, this text covers developments in retailing, and reflects the changing job market with the centralization of the buying function and limited jobs for buyers. Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.

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About the Author:

Michael Levy is a professor of marketing at Babson College.

Bart Weitz is an executive of the David F. Miller Center for Retailing Education and Research.

"About this title" may belong to another edition of this title.

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Michael Levy and Barton A. Weitz
Published by McGraw-Hill Education (ISE Editions) (1997)
ISBN 10: 007115387X ISBN 13: 9780071153874
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Book Description McGraw-Hill Education (ISE Editions), 1997. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 2699522

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Michael Levy and Barton A Weitz
ISBN 10: 007115387X ISBN 13: 9780071153874
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Book Description McGraw-Hill, USA, 1998. Soft Cover, 4to, International Edition. Book Condition: Good Plus. Minor rubbing and edge wear. Owners name endpaper. Very clean interior. No jacket. Bookseller Inventory # 005281

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