"The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The "Marketing Game" is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.
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Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.
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Book Description Irwin/McGraw-Hill, 2001. Paperback. Book Condition: New. ABSOLUTELY BRAND NEW IN SHRINKWRAP!! SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Bookseller Inventory # mon0000411462
Book Description McGraw Hill Higher Education, 2014. PAPERBACK. Book Condition: New. 0071150463. Bookseller Inventory # 52.CRISTJ184257-9780071150460
Book Description Irwin/McGraw-Hill, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # 0071150463
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Book Description MC GRAW HILL EDUCATION (UK), 2017. Book Condition: Nuevo. The Marketing Game with Student CD-ROM editado por Mc graw hill education (uk). Bookseller Inventory # 3329981285
Book Description Mcgraw-Hill Higher Education, 2001. Paperback. Book Condition: Brand New. 3rd edition. 10.79x8.50x0.47 inches. In Stock. Bookseller Inventory # zk0071150463