This text describes retail institutions and systems and highlights the relevant and practical foundations of retailing as practiced in the 1990s. Topics covered include: the retail marketplace; the retail firm; merchandising; and store management.
"synopsis" may belong to another edition of this title.
Chapter 5, Retail Marketing Strategy, describes and illustrates the different types of strategies retailers use, outlines the factors that should be considered in picking a strategy, and then discusses strategic principles.
This text goes beyond the description of an issue and provides information on the factors affecting decisions with regard to the issue. For example, the authors describe the various types of locations (Chapter 7) and then has a discussion of the how retailers weigh the positive and negative aspects to pick a location in a straightforward and uncomplicated manner that students can understand.
Chapter 1 provides an overview of the retail framework around which the text is organized. This provides an integrating framework for the chapters in the book and enables the students to understand the different types of issues faced by retailers and how they are interrelated.
The authors have devoted considerable attention to the fastest growing segments of retailing-category specialists, warehouse clubs, home improvement centers, mail order, off-price retailers, and factory outlets.
REFACTs, short interesting facts about retailing, have been added to each chapter.
The pedagogical use of color is designed to enhance students comprehension.
There are two cases per chapter, and each case ranges from one to five pages,.
Learning Objectives, Problems, and Questions reinforce important concepts and help students stay on track.
"About this title" may belong to another edition of this title.
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