In this text the emphasis is placed on the financial tools and concepts that are essential for understanding fundamental business decisions. All subjects are related to the business systems concept, with creation of the shareholder value seen as the ultimate goal of investment, operating, and financial decisions. This edition also maintains the perspective that any business can be viewed as a dynamic, integrated system of funds flows which are activated by management decisions, though it also includes a modern treatment of financial decision-making techniques. Emphasis is placed on theory in the areas of capital structure and market conditions, and this edition includes more integrative problems.
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Erich A. Helfert (San Mateo, CA) is an internationally recognized management consultant in corporate finance, strategic planning, and executive education in financial/economic decision making and shareholder value creation. Dr. Helfert is chairman and co-founder of Modernsoft, Inc., San Mateo, CA, developers of Financial Genome, advanced interactive financial analysis and business modeling software, which is complementary to Techniques of Financial Analysis.
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