Effective Business Communication

 
9780071145077: Effective Business Communication

This seventh edition strengthens the research orientation and academic base of previous editions, and includes examples, critical-thinking exercises and problems based on real business situations. Also included are step-by-step explanations to help students organize letters, memos, reports, presentations and meetings. Checklists offer guidelines to students when planning business communication. Memonic Seven C Principles serve as the basic guidelines to business communication. Chapters new to this edition include those on ethics and technology.

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From the Publisher:

Communication probes throughout the text contain succinct summaries of related research.
The text is now a 200-page shorter, more affordable softcover book with new technology topics, more emphasis on research studies, the merging of related topics and chapters, deletion of some micro topics, and more logical connections between chapters in a given unit.
A new, early Chapter 4, Business Communication and the Ethical Context, covers ethical situations, influences on personal ethics, communication and ethical issues, ethics and organizational responsibility, and legal issues.
A new, early Chapter 5, Business Communication and the Technology Context, discusses the history of technological developments, E-mail, the Internet, voice-mail, groupware, CD-ROM databases, teleconferences, faxes, crisis communication, news media, corporate news, and security issues.
+ International exercises, problems, and cases two exercises and two problems in each chapter have been added.
Former chapters 1 (Importance of Effective Communications in Business) and 2 (The Process of Communication and Miscommunication) were merged into a new Chapter 1 on Effective Communication in Business and the discussion of components of communication was extended with more theoretical underpinning. Elements such as benefits and challenges to oneÆs career are now covered later, in chapters 18 and 19.
Emphasis is given to the seven C's - completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness- to guide readers in choosing the content and style of presentation adapted for the purpose and recipient of each message.
Detailed checklists can be used to review progress, homework or understanding of the text.
References to CD-ROMs and the visual world of information encourage students to pursue the increasing number of electronic sources useful for well-documented communication.
Most chapters include mini-cases and problems for in-class analysis and evaluation.

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