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Based on current research in the resource based view of the firm and organizational economics, this text develops a rigorous approach to the many important issues surrounding the scope of the firm. Beginning from the analysis of how valuable resources contribute to the competitive advantage of a single business, it progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms.
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This is the text only version of the 1997 copyright book (Corporate Strategy) by Collis and Montgomery.
Each chapter addresses a discrete topic and is divided into two sections - Principles and Practice - which enables theories to be rigorously explained while also demonstrating the practical application of the ideas.
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