This MBA-level text can be used in an Management Information Systems, or Corporate Information Systems, or Executive Information Systems course. This project-based text focuses on using information technology (IT) for a competitive advantage and has a global emphasis. Students will analyze real companies and develop competitive strategies. Students will analyze original and published case studies throughout the text. The text builds to a major project where students will design an information technology strategy for a real business.
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Book Description McGraw-Hill Education (ISE Editions), 1996. Book Condition: Good. International Ed. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP80476221
Book Description McGraw-Hill Education (ISE Editions), 1996. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Bookseller Inventory # BBI1860538
Book Description McGraw-Hill Education (ISE Editions), 1996. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 4111521
Book Description McGraw-Hill Education (ISE Editions), 1996. Softcover. Book Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 1996. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Edition 1996. Ammareal gives back up to 15% of this book's net price to charity organizations. Bookseller Inventory # A-540-844