9780071138529: Advertising Excellence

This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising.

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Bovee, Courtland L. & Thill, John V. & Dovel, George & Wood, Marian
Published by McGraw-Hill Education (ISE Editions) (1994)
ISBN 10: 0071138528 ISBN 13: 9780071138529
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Book Description McGraw-Hill Education (ISE Editions), 1994. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Bookseller Inventory # BBI2424364

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Bovee, Courtland L. and Thill, John V. and Dovel, George and Wood, Marian
Published by McGraw-Hill Education (ISE Editions) (1994)
ISBN 10: 0071138528 ISBN 13: 9780071138529
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Book Description McGraw-Hill Education (ISE Editions), 1994. Paperback. Book Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # 2433147

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Courtland L. Bovee
Published by McGraw-Hill Education (ISE Editions) (1994)
ISBN 10: 0071138528 ISBN 13: 9780071138529
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Book Description McGraw-Hill Education (ISE Editions), 1994. Book Condition: Poor. This book has soft covers. Ex-library, With usual stamps and markings, In poor condition, suitable as a reading copy. Bookseller Inventory # 4174814

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