9780071138505: Marketing

This text introduces students to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. The style is friendly and inviting without compromising academic strengths. The text presents hundreds of examples that hold the students' interest while helping them understand the principles of contemporary marketing. Each chapter is framed by "Facing A Marketing Challenge" and "A Case For Critical Thinking: Meeting A Marketing Challenge" - thought-provoking scenarios from real companies that let students examine and emulate decisions faced by marketing executives.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Bovee, Courtland L.; Thill, John V.; Houston, Michael J.
Published by McGraw-Hill Education (ISE Editions) (1994)
ISBN 10: 0071138501 ISBN 13: 9780071138505
Used Quantity Available: 1
Seller
Better World Books Ltd
(Dunfermline, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education (ISE Editions), 1994. Book Condition: Good. Internat.2r.e.. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP69382684

More Information About This Seller | Ask Bookseller a Question

Buy Used
2.51
Convert Currency

Add to Basket

Shipping: 2.98
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Bovee, Courtland L.; Thill, John V.; Houston, Michael J.
Published by McGraw-Hill Education (ISE Editions) (1994)
ISBN 10: 0071138501 ISBN 13: 9780071138505
Used Quantity Available: 1
Seller
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education (ISE Editions), 1994. Book Condition: Very Good. Internat.2r.e.. N/A. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP67840579

More Information About This Seller | Ask Bookseller a Question

Buy Used
7.26
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds