International Business: A Strategic Management Approach (The McGraw-Hill series in management)

4.1 avg rating
( 10 ratings by Goodreads )
 
9780071136358: International Business: A Strategic Management Approach (The McGraw-Hill series in management)

A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

"synopsis" may belong to another edition of this title.

Product Description:

The third edition of this established and highly respected text has been carefully revised to reflect even more clearly the core realities of international business today – the dominance of the ‘triad’ (the EU, US and Japan), strategic management thinking, and the activities of multinational enterprises. At the same time, the authors provide a key window to the future of IB, focusing on emerging economies (China, Eastern Europe, South Africa and South America), small and medium-sized enterprises, the internet, and the role played by societal factors such as culture, ethics, ‘green’ strategies and corporate responsibility.

Product Description:

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies and emerging markets.  By integrating analysis of the competitive environment and the internal resources of the firm this book provides a strategic view of international business.

The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject.

 

 

 

"About this title" may belong to another edition of this title.

Buy New View Book

Shipping: 5.08
From U.S.A. to United Kingdom

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Alan M. Rugman; Richard M. Hodgetts
Published by McGraw-Hill Education (ISE Editions) (1994)
ISBN 10: 0071136355 ISBN 13: 9780071136358
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education (ISE Editions), 1994. Paperback. Book Condition: New. book. Bookseller Inventory # 71136355

More Information About This Seller | Ask Bookseller a Question

Buy New
211.27
Convert Currency

Add to Basket

Shipping: 5.08
From U.S.A. to United Kingdom
Destination, Rates & Speeds