Microeconomics and Behavior - Softcover

Frank, Robert H.

Softcover

ISBN 10: 0071133011 ISBN 13: 9780071133012

Publisher: McGraw-Hill Education (ISE Editions), 1994

Synopsis

This text gives coverage of fundamental microeconomics topics. It blends conventional microeconomic theory with optional material on consumer behaviour, particularly rational economic decision-making behaviour. New end-of-chapter questions have been added to this edition, as has a chapter detailing the application of demand theory and the rational choice model. The chapter on preferences has also been re-worked and broadened in scope, giving a range of consumer preferences.

About this title

Book Description:

Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to "think like an economist."

About the Author:

Robert H. Frank received his B.S. in mathematics from Georgia Tech in 1966, then taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. During leaves of absence from Cornell, he served as chief economist for the Civil Aeronautics Board from 1978 to 1980 and was a Fellow at the Center for Advanced Study in the Behavioral Sciences in 1992-93. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behavior. His books on these themes include Choosing the Right Pond: Human Behavior and the Quest for Status (Oxford University Press, 1985) and Passions Within Reason: The Strategic Role of the Emotions (W.W. Norton, 1988). He and Philip Cook are co-authors of The Winner-Take-All Society (The Free Press, 1995) , which received a Critic’s Choice Award and appeared on both the New York Times Notable Books list and Business Week Ten Best list for 1995. His most recent general interest publication is Luxury Fever (The Free Press, 1999). Professor Frank’s books have been translated into eight languages. He has been awarded an Andrew W. Mellon Professorship (1987 – 1990), a Kenan Enterprise Award (1993), and a Merrill Scholars Program Outstanding Educator Citation (1991).

About this edition

• Publisher: McGraw-Hill Education (ISE Editions)
• Publication date: 1994
• ISBN 10: 0071133011
• ISBN 13: 9780071133012
• Binding: Paperback
• Edition number: 2
• Number of pages: 752